Helzberg Branding + Hypereel

Tasked with the opportunity to rebrand a heritage jewelry brand, we helped bring Helzberg into the twenty first century of storytelling, luxury, and authenticity. My role was primarily focused on providing the brand with a fresh tone of voice and messaging guidelines, as well as content production guidelines for future campaigns. The Brand Hypereel below showcases some key moments of this rebrand, written by myself, edited by Matthew Grice, with creative direction by Matthew Kipper and Hannah Purmort.