lululemon Digital Pant Wall

After years of becoming experts in the field of pants, what if there were one platform that celebrated all you need to know about finding the perfect pair of pants? Our team thought up the entire user experience online, as well as produced real, unscripted testimonial videos of talent experiencing fan favorite pairs at lululemon. My role included conceptual development, writing questions for and interviewing talent on set to get the best testimonials possible, and copywriting for both the digital experience and sizzle reel below.