lululemon Design DNA - Glow Up

To celebrate the design innovation behind lululemon's latest collection—Glow Up—we stepped outside the campaign world and into the design lab. Design DNA highlights the relentless innovation, trial and error, and working and reworking that goes into every piece at lululemon. As a writer on this project, I collaborated in the initial concepting phases, creative input, designer interviews and research, as well as scripting for the final video.